What festivals taught me about marketplaces

I spent years building a live-music ecosystem before I ever touched a CRM. It turns out they’re the same job.

Design the system, sweat the logistics

A festival is a marketplace with a hard deadline. Supply (artists, vendors), demand (an audience), and an operator obsessing over the experience in the middle.

The lesson that carried over: the experience of everyone in the room is the only metric that compounds.